You can change this by making your site search engine friendly.
However, this is easier said than done. More often than not you are in a rush to submit your site to search engines for crawling.
This is a mistake. You must understand that a search engine spider sees a site differently from the way you or I see it. It cannot see photographs or Flash animations. They are blank spaces for spiders.
The spider may therefore go back without indexing your text properly.
The first thing that you therefore need to do is to optimize your site for search engine crawling. You need to tell the search engine that you are a media site or a medical site or a sports site.
You can do this only if you have relevant content. Further, this content should have proper keyword density so that the search engine spider can locate and index the keywords. Don’t forget meta content; this is another area that search engine spiders crawl carefully.
You also need to have a site map. Good site maps provide directions to search engine spiders as to which pages to crawl, and index.
Spiders can easily miss important pages if they are not shown the route – and your site will remain only half indexed.
Another important issue is resubmission of your site. The web has more sites than what search engines can index. The chances of spiders returning every day or every week or even every month to index your site are dim, if not negligible. You have to make crawling requests at regular intervals.
However, before you resubmit your site for indexing you must make sure that you have added enough new pages to interest search engines. You should also update your site map to reflect the additions.
This way, you make your site more relevant to search engines.
The chances are that your new pages may have keywords that are popular search terms. If so, your site will start figuring in search engine results.