There’s bad news for those content creators who have adopted AI as the easy way of creating content.
A study conducted by NP Digital has found that “94.12% of the time human written content outranked AI-created content.”
What does this mean? This means that AI-generated content is being given a thumbs down by search engines.
Neil Patel, Co-Founder of NP Digital, in a blog post titled “You Are Wasting Your Time Using AI to Create Content” said his team created 744 articles that were published on 68 websites.
Fifty per cent of these articles were written by humans; the rest were written with AI.
To ensure a level playing field, the team “did keyword research and tried to target keywords with a similar keyword difficulty, and similar lengths in content”.
For the next five months, they tracked the organic traffic each article was generating. And guess what?
“By month 5 an AI article was generating 52 visitors a month while a human-written article was generating 283,” reveals the study.
Clearly, it makes more sense to write your article yourself.
Neil Patel also makes one more pertinent point in the blog post. This pertains to the time taken to create and publish a blogpost, and this difference is staggering.
He states, “When using AI we found that you can write content, post it into a CMS, and publish it all within 16 minutes. Humans on the other hand took an average of 69 minutes.”
What should be your strategy?
You should walk the middle path. Use AI tools to find keywords, create headlines, and even write content.
However, you should not publish this content. Instead, you should rework it. The final article should be in your words.
By adopting such a strategy you will lower the writing time, increase your productivity and keep the search engines happy.
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