If you mine Facebook to get business then it’s time to move to Carousel ads.
Facebook says that these multi-link and multi-images ads are driving businesses across the globe. In India, according to the social networking site, Carousel ads have helped:
• Fashion store Myntra reduce CPI by 21%
• Online shopping site AskmeBazaar cut cost-per-click by 42% ; and
• eShakti, an online women’s apparel company, lower cost per acquisition by 58%.
The rewards are astounding. To quote Facebook again, “Advertisers have seen Carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads.”
So, what are Carousel ads
Carousel ads are advertisements that help you show multiple images and multiple links in a single ad. They allow businesses to showcase more products in a single image. Businesses can also promote single product or service by showcasing multiple features.
The great thing about Carousel ads is that they create a large canvas, and help you tell a good story by using multiple images in succession.
Key Features
The following are the key features of Carousel ads:
• Each ad can have three to five images
• Each image can be hyperlinked to a separate page on the website
• Each image can have its own headline, and its own text
• You can allow Facebook optimise the image order
Main benefits
The main benefit of a Carousel ad is that you can advertise multiple products in a single ad. You don’t have to create multiple ads. By doing so, you not only save money but you can also:
• Decrease cost per conversion
• Lower cost per click
• Send people to different pages on your site
How to make a Carousel ad
Facebook has devoted a full section for businesses to create a Carousel ad. The following are the main guidelines:
• Recommended image size: 600 x 600 pixels
• Image ratio: 1:1
• Text: 90 characters
• Headline: 40 characters
• Link description: 20 characters
Facebook also advises you not to include more than 20% text in your image.
What Carousel advertisements can achieve
The Carousel ads can reach out to potential customers because carousel ads:
• Give customers more options and help raise click-through rate.
• Use images in succession to illustrate a compelling narrative.
• Show different product angles or details to better inform and persuade customers
• Walk people through a process to explain the benefits of your product or service
• Present one large image for an immersive experience.
(The image used with this article has been taken from Facebook.)