Call it reverse shoulder or reverse kicker, but it is powerful
The reverse shoulder amplifies the main news point and is used as an extra headline hook to catch the attention of the newspaper reader. It […]
The reverse shoulder amplifies the main news point and is used as an extra headline hook to catch the attention of the newspaper reader. It […]
There are four characteristics of newspapers headlines that editors use to establish the news value of a story. These are: 1. Headline width A newspaper […]
Have you noticed the strange fact that news reports are written in past tense and news headlines in simple present tense? There is, of course, […]
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