Why Kipling’s 6 honest men are important for news
In 1902, Rudyard Kipling published his book Just So Stories. The book had a short story The Elephant’s Child which ended with a poem. And […]
how to write news leads
Kinds of Leads IV: Question, Suspense
Two news leads that grab attention are Question Leads and Suspense Leads. They draw the readers into a news report. However, they are not easy […]
Kinds of Leads III: Simple, Multiple Point and Quotation
News Leads need not always be simple and straightforward. There are Simple or Single-incident Leads; but there are also Multiple Point Leads and Quotation Leads. […]
Kinds of Leads II: When, Where and How
The When and Where Leads are used rarely. The How Leads are relatively more popular. They are great for building interest. # When Leads There […]
Kinds of Leads I: Who, What, Why
Over the decades newsmen have developed different kinds of leads. Eleven distinct kinds of leads will be discussed in this four-part article: # Who Leads […]