Call it reverse shoulder or reverse kicker, but it is powerful
The reverse shoulder amplifies the main news point and is used as an extra headline hook to catch the attention of the newspaper reader. It […]
how to write headlines
How headlines establish news value
There are four characteristics of newspapers headlines that editors use to establish the news value of a story. These are: 1. Headline width A newspaper […]
Find out how Buzzfeed has turned headline writing upside down
There was a time when headlines were staid, sober and short, some may even say cramped. This was the golden era of newspaper headlines. You […]
How headline writers save space
Over the decades, headline writers have developed a grammar of their own. The headlines that they write are more like “skeletonised” sentences that are written […]
How to use attribution in headlines
One of the first things that cub journalists are taught is to source reports. By doing so, they establish the credibility of their reports. The […]
5 differences between print and web headlines
Most Indian newspapers shovel the entire report – text, headline and picture – online. You wonder if this is the right practice. Does it make […]
4 key qualities of great web headlines
The importance of web headlines cannot be underestimated. They are the entry points to web stories. The editors must keep the following four key characteristics […]
Headlines that search engines ignore
Comma is fine, and so is hyphen in headlines. Maybe you can use the question mark, the exclamation mark and the percentage symbol. But after […]
Why are headlines in present tense and news reports in past tense
Have you noticed the strange fact that news reports are written in past tense and news headlines in simple present tense? There is, of course, […]