How headlines establish news value
There are four characteristics of newspapers headlines that editors use to establish the news value of a story. These are: 1. Headline width A newspaper […]
headlines
Find out how Buzzfeed has turned headline writing upside down
There was a time when headlines were staid, sober and short, some may even say cramped. This was the golden era of newspaper headlines. You […]
4 key qualities of great web headlines
The importance of web headlines cannot be underestimated. They are the entry points to web stories. The editors must keep the following four key characteristics […]
Headlines that search engines ignore
Comma is fine, and so is hyphen in headlines. Maybe you can use the question mark, the exclamation mark and the percentage symbol. But after […]
Why are headlines in present tense and news reports in past tense
Have you noticed the strange fact that news reports are written in past tense and news headlines in simple present tense? There is, of course, […]
How to write headlines for Google
The best Internet headlines are those that are written for search engines. The chances of their being noticed multiplies if they use keywords that people […]