Social Media This Week

Find out the exciting developments that happened in the Social Media universe in the week that went past. These changes can change the way you use Social Media.

Mute those tweets you dislike

You don’t have to suffer tweets that you don’t want. Twitter has launched a new feature called Mute for people who use iPhone and Android apps.

Explains Twitter: Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user.”

The best is that the muted user will not know that you have muted him. So, you will be saved the charge of being rude.

The mute function can be activated easily. All that you need to do is to tap more on your phone’s twitter applciatin, and then mute @username.

 YouTube Event for Indians

Here’s a great opportunity for all those Indians who have flirted with the idea of being a creator on YouTube.

Google is holding the first round of YouTube Creator Events this year in New Delhi, and is inviting all those who are interested in creating video content in the News, Cooking and/or Music categories.

The dates and destination are:

May 23 – News & Politics | Delhi
May 30 – Food & Cooking | Delhi
June 3 – Food & Cooking | Mumbai
May 28 – Music | Delhi
June 5 – Music | Mumbai

To take part you can fill the Google online form by clicking here.

Facebook launches Audience Insights

Facebook has launched a new tool to help marketers learn more about their target audiences, such as their geography, demographics and purchase behavior.

The tool called Facebook Audience Insights will help marketers learn the following:

Demographics — Age and gender, lifestyle, education, relationship status, job role and household size

Page likes — The top Pages people like in different categories, like women’s apparel or sports
Location and language — Where do people live, and what languages do they speak
Facebook usage — How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they log on
Purchases activity — Past purchase behavior (i.e. heavy buyers of women’s apparel) and purchase methods (i.e., in-store, online)

This information can be ontained for the following three categories of customers:
People on Facebook (the general Facebook audience)
People connected to your Page or event
People in Custom Audiences you’ve already created (an audience made up of your current customers)

(Published every Sunday)