Why small businesses must have a Facebook Page

When you are small few customers know you or your products. You don’t have the money to advertise in traditional media. So, how do you reach out to new customers?

Mercifully, Social Media gives you this opportunity. Small businesses now can create a reach without spending money. All that you need to do is to create a Facebook Page. Once you do so, you will gain the following advantages:

1. New customers can find your business
Facebook is like a huge mall. The footfalls or page downloads here are in billions. Every store, that is every Facebook Page can be found in the Facebook search. So, even if you are small your customers can find you. Yes, you have to create an active and imaginative page to make the customers flock to you. If you do it right your Facebook page can become your show window in the global mall.

2. You can connect with your customers
You need to convince your customers about your services or products. This can only happen if you strike a conversation. In the real world, the customer has to walk into your showroom for a conversation to happen; in the virtual world, he has to arrive on your Facebook Page. If your posts are smart and creative, you can arrest the attention of your customer; strike a one-to-one conversation; maybe influence him to share his findings with his other Facebook friends.

3. Create a virtual address that can be used in the physical world
A Facebook Page is like prime commercial estate for which you have to pay no rent. You can use it to create a successful business property in the virtual world. The Facebook Page address can also go on your visiting cards, flyers, stickers and other marketing materials. Your reach grows.

4. You can have instant commercial communication
You don’t have to get artwork done or commercials created, which are both time consuming and expensive. You can simply post your messages tailored to your customer needs. Your communication is instant, and so is the response.

5. You can be your own business consultant
If your messages are not getting you the response you want, you can change them. All that you need to do is to study the Insights section of the Facebook Page. This section tells you which posts of yours are being liked, shared or commented upon. You need to create more such compelling material.