Benefits and challenges of video marketing
The power of video was famously established by Dr. James McQuivey of Forrester in 2008. In a study titled How Video Will Take Over the […]
9 social media networks that everyone must know
The online platforms that come to mind when you mention the term Social Media are Facebook, Twitter (now X), LinkedIn, Instagram, Pinterest, YouTube, Snapchat. But […]
Advantages and challenges of Social Media Marketing
Social Media Marketing is the strategy employed by companies to reach out to its existing and potential customers through content that is designed to boost […]
It’s time to unlock the power of Podcast Marketing
Podcast Marketing has emerged as a powerful way to build trust and authority and more and more marketers are turning to podcasting as an informative […]
Forget passwords, get ready to use passkeys
Move over passwords. You are being replaced by passkeys. First, it was Google that announced the introduction of passkeys as the default option to login […]
Infographics make a great content statement
Infographics combine words and images to create visually appealing and easily understandable messages. The magic of infographics lies in organising complex chunks of data or […]
‘The need to teach basic media literacy is more important now than ever’
Prof (Dr) Shilpi Jha is a trained Google fact-checker and over the last five years has conducted 40 plus fact-checking workshops for journalists and academicians. […]
10 reasons why webinars still matter
Webinars need no explanation. They were the most overused and abused content marketing tool during the Covid years. Almost all organisations turned to webinars to […]
Don’t confuse Content Marketing with Native Advertising
Content Marketing and Native Advertising have emerged as two important forms of online marketing with more and more marketers turning to them to generate better […]