When to edit quotes and how
Should I edit quotes? Or should I leave them as they are? This is a question that bothers every reporter and editor when handling copy […]
The key characteristics of a newspaper caption
Prime Minister Narendra Modi inaugurating the first Indian Art, Architecture & Design Biennale 2023 at Red Fort in New Delhi on December 8. PIB Photo […]
When should reporters use anonymous sources
Do you know what editors hate most? It is news reports based on anonymous sources. You don’t know who the anonymous source is. Does he […]
The ultimate guide to quality web writing
Web writing is so different from writing for print. And the reason for this is not hard to understand. Most of the time, people don’t […]
Do we need sideheads in the editorial?
The Editorial Page is no longer sacred. This became clear a few years back when design winds started sweeping through the nation’s edit pages. The […]
3 cardinal sins that our RJs make when conducting interviews
The nation is transfixed by its television anchors. Some hang on to their every word and cheer every time they make brazen and unfounded attacks. […]
The Power of Content Marketing: my new book explores its different facets
My love with the power of Content Marketing started some five years ago. I was amazed at how marketers were pushing their messages using, blogs, […]
Content Marketing Analytics: The Key to Unlocking a Brand’s Potential
Content Marketing Analytics can be defined as the process of gathering and interpreting digital data by companies to establish the performance of their content. The […]
Why landing pages are critical for digital marketing
A landing page is a webpage where visitors land or arrive when they click on a digital advertisement, a sponsored listing, a newsletter or a […]