What are widgets and why are they so popular
The first websites talked of stickiness. They wanted users to spend hours. Some succeeded, but most did not. Today, the smart websites don’t want users […]
5 reasons for companies to use short codes
How many 10-digit mobile phone numbers can you remember? Two, three, five? You have to be a genius to remember more. What if the mobile […]
Why are headlines in present tense and news reports in past tense
Have you noticed the strange fact that news reports are written in past tense and news headlines in simple present tense? There is, of course, […]
3 reasons to discontinue media internships
How useful are media internships? Ask a university professor and he will insist that they are essential. “They are a very integral part of our […]
Cookies that remember you
All e-mail providers place a small check box on their home page beneath the login and password fields. Next to the check box is the […]
7 tips to build mobile sites
If your laptop or desktop screen is the size of a man’s handkerchief then your mobile phone screen is not even a quarter of a […]
Why search engine results don’t show your site
Nothing can be more frustrating than going from search page to search page and finding no mention of your website in search engine results. This […]
How to write headlines for Google
The best Internet headlines are those that are written for search engines. The chances of their being noticed multiplies if they use keywords that people […]
What is a press release and who issues it
A press release is a statement issued by an individual, institution or organisation for distribution through media channels like newspapers, radio and television. The press […]