How readers decide importance of news reports
The newspaper readers have no formal training in judging news reports. Yet they are able to establish the news value of news reports merely by […]
5 more reasons why media should live blog
Liveblogging may be new to India. But the editors must look at the phenomenal pull of live blogs. They will be stunned at the advantages […]
7 findings that will change the way you write
Do you know who is the biggest loser on the web? It is the traditional media. It is still to learn how to write for […]
6 easy ways to craft a great press release
Do you know why most journalists look down upon a press release? It is because the press release talks about everything under the sun other […]
Use Microsoft Word to improve writing in 2 easy steps
Most of you use Microsoft Word to do a spell check and grammar check. How many of you use it to do a readability test? […]
How to keep readers on your web page
Do you know the average time a reader spends on a web page? Less than a minute. If this is so, then how do you […]
Headlines that search engines ignore
Comma is fine, and so is hyphen in headlines. Maybe you can use the question mark, the exclamation mark and the percentage symbol. But after […]
5 cool tips to increase blog traffic
Every blogger wants more traffic; also, every blogger wants visitors to spend more time on the blog. If you too want your blog posts to […]
Why newspapers use two dates
Have you noticed that the date mentioned as the publication date in newspapers is different to the date mentioned in the news reports? If not, […]