How to identify sources in news reports
All news reports, with a few exceptions, must be sourced. You too must name your news sources when writing a news report. This is the […]
How to rewrite a news report
The need to rewrite a news report arises when the story lacks a clear structure. There is no clear lead; and there is no clear […]
5 differences between print and web headlines
Most Indian newspapers shovel the entire report – text, headline and picture – online. You wonder if this is the right practice. Does it make […]
3-point Twitter strategy for business
Twitter is a great place to mine information, to feel customer pulse, to listen to what your business rivals are doing and saying. You can […]
How to help head hunters find you on LinkedIn
It’s not enough to create a LinkedIn profile. It is more important to help head hunters find you on the world’s largest professional networking site. […]
7 foloproof ways to verify tweets
The biggest challenge before a journalist is identifying tweets that can be used in a news report. Often, people post tweets using assumed names. This […]
8 important tips to live tweet an event
Twitter is a great tool to live tweet a news story, especially a breaking story. What’s even better is that you don’t have to be […]
10 tips to create effective Press Release Page
Press releases cost nothing to create. But if they are picked up by media then they can have a multiplier effect. It is therefore important […]
5 tips to create successful Facebook business page
Facebook is not about social networking alone. The Facebook business pages are a great place to announce your presence. The advantages are significant. You can […]