The Web changes lanes in India
The dotcom bust did not augur well for Internet in India. The mood of despondency that settled in 1999-2000 continued into the first few years […]
The first ten years of Internet in India
The first years of Internet in India were virtually unknown and hardly noticed. First, ERNET (Education and Research Network), a division of Department of Electronics, […]
When you need to tweak your content strategy
It is not enough for bloggers to post content. It is more important for them to understand how that content is being received. This is […]
Monthly magazines are still relevant, reveals IRS 2013
The list of top ten magazines, according to the figures released by the Indian Readership Survey 2013, provides several interesting insights. These are: Nine of […]
Express missing from the top 10 English dailies list
The Times of India, The Hindustan Times and The Hindu expectedly are the top three English dailies by readership, according to the Indian Readership Survey […]
Dainik Jagaran continues to be the most read Indian newspaper
The Indian Readership Survey that establishes the readership of Indian newspapers and magazines was released by the Media Research Users Council on January 28, 2014. […]
Why is web traffic less important than loyal readership
What is it you want more: web traffic or loyal readership? Common sense says: Both. But if you could choose only one of the two […]
3 reasons why Google shouldn’t kill guest blogging altogether
First, it was “spammy” link building. Now it is “spammy” guest blogging. Google is cracking down on all sly Page Rank building practices. Google’s Matt […]
6 types of search engines that can change your search habits
Today, Google is more than a synonym for search. It is used as a verb. You hear people tell you that they will google a […]