How to move from print to multimedia newsroom
It is hard to say what a multimedia newsroom should look like or will look like in the near future. What best can be said […]
How a traditional newsroom is staffed
A modern day newsroom is so different to the newsrooms of the past. Newspapers have become much larger, and much more complex, organisations. Also, each […]
How not to win friends on social media
Almost a decade ago a Tamil newspaper published the photograph of a young woman tied to a tree. The woman’s hair was dishevelled, her face […]
7 must see pictures of Federer photoshopped as an Indian
The tennis legend Roger Federer has set creative juices flowing in India. On September 22, he tweeted his excitement at the prospect of playing a […]
What killer headline experts don’t want you to know
This little tool can drive headline writers nuts. It is called Tweak Your Biz Title Generator. And it sure can generate headlines – headlines that […]
Social Media This Week
Find out the exciting developments that happened in the Social Media universe during the week of June 23 to June 29, 2014. These developments can […]
Want your newspaper to sell more? Choose from 12 key factors to create the right marketing mix
What drives newspaper sales? Is it content? Is it pricing? Is it strategy? No one knows. However, there is unanimity among Indian newspapers that there […]
Why do newspapers and bloggers use crossheads and sideheads?
A major casualty of design changes that were introduced in the 1980s and 1990s in Indian newspapers were crossheads and sideheads. To give pages a […]
How to build great professional relationships on Linkedin
Every week, you get several requests to connect on Linkedin. Most requests are the default Linkedin message which state: “I would like to add you to […]