What is a news beat
A news beat is a news territory assigned to a reporter who is then expected to keep track of all events taking place in his […]
12 awesome definitions of news that you must read
What is news? The most banal definition is: News is the acronym of North,South, East West. No definition can be dumber than this. Here are […]
Should Indian media bite Facebook’s Instant Articles bullet?
No Publisher can miss the invitation. “Want to become an Instant Articles Publisher” , asks Facebook provocatively in its Instant Articles announcement. The Contact Us […]
A degree that opens doors to 10 awesome careers
This is that time of the year when millions of Plus II students wonder which course to pursue. Should it be the time-tested disciplines of […]
Facebook’s latest tweak may hurt Indian newspapers
Friends are back in favour on Facebook, thanks to the latest tweak of Facebook’s News Feed algorithm. The social media giant that started its journey […]
Welcome India Rural to Bandwagon Media
Source: Indian Readership Survey 2014 Rural India is no longer a dark zone. It is getting lit up by new aspirations, and the new dreams […]
Language press is finally rising in India
The shift is small, but perceptible. The English-language print media, for the first time after independence, has started feeling the heat. The Hindi and vernacular […]
5 reasons for Indian print media to smile in 2015
The Indian print media continues to defy world trends. While newspapers across the world are struggling to survive, Indian print media is scaling new revenue […]
Headlines that increase click-through rates
Do you want to increase story click-through rates? If yes, then you need to take a leaf out of the BBC book, whose editors have […]