How to write sale alerts for mobile apps: an analysis
It was a full-page ad in The Times of India that triggered my interest in the Myntra two-day Fashion Feed sale. The sale promised discounts […]
How to become a thought leader with content curation
What would you like more? Content that has been selected by the computer? Or content that has been selected by a human being? There are […]
How newspapers headlined Modi’s audacious Pak visit
The stopover in Lahore in one word was audacious. The political world was rocked. The media was shell-shocked. Th stopover was a shocker, a historic […]
Love them or hate them, clickbait headlines are here to stay
The web pioneered a new brand of headline: Clickbait. The headline, also referred to as linkbait, was a blogging invention. Bloggers found clickbait headlines a […]
What is Facebook Safety Check and how does it work
Facebook activated its Safety Check feature for Chennai on December 3. The activation happened two days after the city had been under water. But what […]
Chennai rain coverage exposes limitations of National TV
What’s happened to National TV? For two days Chennai has been marooned, and there are heroic efforts being made by the residents, NGOs and administration […]
What are Carousel ads and why Indian companies are loving them
If you mine Facebook to get business then it’s time to move to Carousel ads. Facebook says that these multi-link and multi-images ads are driving […]
How the newspapers headlined Nitish-Lalu victory
The results were stunning. They left a lot of egg on the faces of some of the best known TV anchors and political commentators. The […]
5 free tools that will make you a great blogger
You cannot challenge the human mind but you can surely supplement it. This is what good writers are learning. They do not have to struggle […]