What is engagement bait and why is Facebook against it
All of us are familiar with the term clickbait. Facebook has now thrown a new term at us – engagement bait. According to Facebook, an […]
How the newspapers headlined Gujarat election results
The Gujarat elections raised political temperatures across the nation. The results were a challenge for the newspaper editors. How should they sum up the Gujarat […]
How to tell a story with Twitter Moments
Twitter today rolled out its storytelling tool Twitter Moments in India. And what a tool it is. You don’t have to be a journalist to […]
The first press regulations came in 1799
The love-hate relationship between the British administration and the owner-editors of the first newspapers in India changed dramatically in 1799 when the Marquess of Wellesley, […]
The first newspapers in India
The day was Saturday; the date was January 29; the year was 1780, and the city was Calcutta. On that day India’s first newspaper was […]
Who says Indian newspapers are dying?
The Hindustan Times released an advertisement this week celebrating the growth of Indian newspapers in the last ten years. The advertisement, which is based on […]
5 key characteristics of web headlines
Web headlines are unique. They break most, if not all the rules of traditional headline writing. And why not. Web is another medium. It has […]
Want to rank high on Google, use long tail keywords
The best way to rank high in Google search is to use long tail keywords. These are keywords that are long, yet very specific. For […]
Why it makes sense for Indians to use Twitter Lite
Twitter, which has been struggling to sign new users, has come up with Twitter Lite, a new product that can dramatically improve the mobile web […]