Infographics combine words and images to create visually appealing and easily understandable messages. The magic of infographics lies in organising complex chunks of data or facts into comprehensive, compelling stories.
They not only enable brands to relay relevant information about their products or services in an easy-to-understand format but also enable customers to consume that information in double quick time. Most important, they provide tangible information that can be easily understood.
Click here to buy / share e-book: The Power of Content Marketing
Infographics are a good way to break monotony in long form content such as eBooks, white papers or case studies. They are also useful in closing content gaps, in creating product manuals and in repurposing content.
Advantages of Infographic Marketing
- Larger appeal: Infographics constitute a great storytelling tool. When made well, they are easy to grasp. They are also more logical. The customer does not have to wade through large chunks of text to get the message. This increases their appeal and reach.
- Important Repurposing tool: Marketers find Infographics a smart way of repurposing non-performing blogs into exciting posts that are visually appealing. The old content instead of being phased out gets a fresh lease of life.
- Backlinks builder: Marketers like Infographics because they can be shared easily and published by third party websites. The backlinks from the shared content improves search rankings. They also drive traffic and build domain authority.
- Educate target audience: Infographics are a very effective way of guiding customers. Marketers use them to explain complex processes, making it easy for customers to understand how a product is to be assembled or how it works.
- Build social media presence: Infographics are the perfect content to post on social media platforms such as Instagram and Pinterest. They add visual appeal to the social media handles of companies. Customers can engage with them through likes or comments or may even share them with their network boosting the reach and social media presence of companies.
- Build thought leadership: Infographics can be used to share findings from a research study or survey undertaken by a company. They can also be built around relevant data collected from multiple sources. Such infographics build thought leadership.
- Create lighter content: Infographics can put together some fun facts, some interesting trivia or some unknown facts about a company. Such posts are light and easy to peruse for the customer.