How much can you earn from Google Ad Sense

Google is not stingy, when it comes to sharing Ad Sense revenue. It even lists the share of the publisher on its website for two its products.

1. Google Ad Sense for Content: If you run Google text/image ads on your website then your share is 68%. The remaining 32% is kept by Google. For instance, if at the end of the month your earnings from Google Ad Sense are 100 dollars then Google will transfer 68 dollars into your bank account. No questions asked.

2. Google Ad Sense for search: Here the share is more equitably divided. Publishers who run Google Ad Sense for search get 51% of the earning. The remaining 49% is kept by Google.

The earnings from Google Ad Sense for search are not very high. You are not paid for searches conducted from the Google search box placed on your site. You are paid only if a user clicks on an advertisement that appears on the search page while conducting the search.

There are three other Google Ad Sense products that bring you money. These are: Google Ad Sense for Mobiles, Google Ad Sense for videos and Google Ad Sense for hosted domains (search). However, Google does not specify the share of the publisher for these products “due to different costs of developing and supporting these products”.

How is your Ad revenue calculated

This is more complicated. Google uses two key variables to arrive at your monthly earnings.

1. Type of ads: The first is the type of ads that you choose to display on your website. You can display ads that are paid when users click them or you can display ads where payment is based on impressions. The earning is different in each case.

2. Pricing of ads: There is absolute standardisation in the appearance of ads. But each ad has a different price. This price is decided by the advertiser, who also has the option to change it during the course of the campaign.

It’s your luck which ad gets clicked. If a user clicks on a 5 cent per click ad then you get 3 cents for each click. If, however, the advertiser is paying 50 dollars for each click then your share will be a smart 34 dollars.

However, one thing is for sure. You only stand to make money if you run Google Ad Sense ads. Take the advice of Google and “Sign in to find out how much you will earn”.