Call it reverse shoulder or reverse kicker, but it is powerful
The reverse shoulder amplifies the main news point and is used as an extra headline hook to catch the attention of the newspaper reader. It […]
Journalism
How headlines establish news value
There are four characteristics of newspapers headlines that editors use to establish the news value of a story. These are: 1. Headline width A newspaper […]
Why news translation requires more skills
Journalism is all about words. Short words, appropriate words; words that the common man can understand. You can write these words in your own language; […]
How the Indian newspapers headlined the Modi tsunami
How do you headline an event which is a turning point in the nation’s history? How do you capture its momentous nature when its every […]
9 tips to link to external sites
Every search engine optimization guide stresses the value of external links. You are advised that your write up must contain at least one external link. […]
What are kickers and why newspapers use them even today
In India, they call it shoulder, and in the US they call it kicker. But in both countries the kicker or shoulder is a great […]
6 reasons why media loves Vox Pops
Webster Dictionary says the first use of the Latin term Vox Populi, which means the voice of the people, can be traced back to 1550 […]
Why sites should not kill user comments
Interactivity, which is one of the greatest strengths of the Internet, has also become one of its severest liabilities. And it is not hard to […]
How to use the credit line and why
The line that acknowledges the source of a news report, photograph, chart, mao or graphics is called the credit line. A news report may be […]