Infographics make a great content statement
Infographics combine words and images to create visually appealing and easily understandable messages. The magic of infographics lies in organising complex chunks of data or […]
Content Marketing
10 reasons why webinars still matter
Webinars need no explanation. They were the most overused and abused content marketing tool during the Covid years. Almost all organisations turned to webinars to […]
Don’t confuse Content Marketing with Native Advertising
Content Marketing and Native Advertising have emerged as two important forms of online marketing with more and more marketers turning to them to generate better […]
Content Marketing vs Digital Marketing: are they same or different?
Content Marketing and Digital Marketing are two internet-based marketing strategies. However, it will be wrong to compare the two. Digital Marketing is the umbrella term […]
12 key differences between content marketing and traditional advertising
There are several differences between content marketing and traditional advertising and all marketers accept that they are two completely different marketing approaches. However, the goal […]
All the content marketing terms you should know
Given below is an exhaustive list of content marketing terms that content marketers use in planning their strategy and in their day-to-day working: A/B testing […]
8 tips to create a successful email marketing campaign
Everyone wants to run a successful email marketing campaign. The question is how do you design it? What are the points that should be kept […]
The secret of crafting an effective email marketing strategy
Email marketing can be defined as a form of marketing where an email platform is used to distribute marketing messages. Considered as one of the […]
Content Marketing: where the bait is content
Oxford dictionary defines content marketing as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social […]