From awareness to conversion: AI can suggest content topics
# Query: Can AI suggest a list of blog topics to create content for the Awareness, Consideration and Conversion stages of the Content Marketing Funnel? […]
Content Marketing
Use AI to find search queries for content marketing articles
# Query: Can AI provide search queries that customers are submitting to search engines to find products of their interest? # Background: A major challenge […]
AI is a great way to generate product descriptions
# Query: Can AI be used to write eye-catching product descriptions? # Background: Product descriptions have to be crafted carefully. They are time consuming and […]
The Power of Content Marketing: my new book explores its different facets
My love with the power of Content Marketing started some five years ago. I was amazed at how marketers were pushing their messages using, blogs, […]
Content Marketing Analytics: The Key to Unlocking a Brand’s Potential
Content Marketing Analytics can be defined as the process of gathering and interpreting digital data by companies to establish the performance of their content. The […]
Why landing pages are critical for digital marketing
A landing page is a webpage where visitors land or arrive when they click on a digital advertisement, a sponsored listing, a newsletter or a […]
Benefits and challenges of video marketing
The power of video was famously established by Dr. James McQuivey of Forrester in 2008. In a study titled How Video Will Take Over the […]
Advantages and challenges of Social Media Marketing
Social Media Marketing is the strategy employed by companies to reach out to its existing and potential customers through content that is designed to boost […]
It’s time to unlock the power of Podcast Marketing
Podcast Marketing has emerged as a powerful way to build trust and authority and more and more marketers are turning to podcasting as an informative […]