1. Instructional posts:
These posts provide interesting tips, especially about everyday life and needs. They are easy to write and can be great traffic magnets. Most important, they can be written by anyone who wants to share his or her experiences or knowledge.
A mother, for instance, can write an instructional post on bringing up a child. A hairdresser can share the tricks of his trade. A shopkeeper can provide valuable insights into store display. An internet executive can tell you how to set up an e-commerce store.
These posts are likely to be read as long as they share knowledge and are not pompous or stuffy. Ideally, they should be written as tip sheets.
2. Review posts:
It is rare when you make purchases on impulse. Mostly, you try and find out the pluses and minuses of a product before going ahead with the purchase. You start with friends and acquaintances who have bought similar products. You visit stores and check with salesmen. But one place that is increasingly getting popular as an information source is the net.
You now have bloggers posting reviews of products that they have bought. This is valuable information especially if it is unbiased. Readers will flock to your blog if you post honest and useful reviews.
3. Comparison posts:
You can publish posts that compare the functionalities and utility value of products. Such posts help readers make informed decisions on whether to buy an LG TV, a Samsung TV or a Videocon TV.
However, to be popular such posts should provide accurate and factual information. They need more legwork, and research, and can be more time consuming.
4. List posts:
These are scaled down versions of comparison posts and possibly the easiest posts to write. The blogger can research Twitter to find out the top ten Indian twitterers, make a list of top ten film blogs or prepare a list of top ten Indian cuisine sites on the net.
The list posts that provide brief reviews of listed sites are even more useful. They are like starting point for visitors.
5. Opinion posts:
These are not easy. You need to be an authority to write authoritative posts. Such posts need great depth of writing. Otherwise, your point of view will be ignored. Mere rants or personal attacks are unlikely to sustain user interest.