You have a Facebook business page. But your posts are not generating the desired response. So what do you do?
You need to critically examine your Facebook business posts. Are they too long? Are they using the right words? Are there enough images and videos or is your entire conversation text-based?
Please remember that News Feed is the heart of the Facebook user experience. Facebook members spend 40% of their time on news feeds – the section where all your posts are displayed. This is where conversations happen, and businesses can engage customers.
But you need to create the right Facebook business post. Here are three tips to create successful Facebook business posts:
1. Keep your posts short
Social networking requires short and smart posts. You can’t launch into long dialogues. They are unlikely to be read, and most certainly they will not be shared.
If you want your Facebook business posts to generate Likes or Shares then make sure that they are between 100 and 250 characters. Ideally, they should be the size of a 160-word SMS message or slightly longer than a tweet.
Facebook research shows that posts between 100 and 250 characters get about 60% more likes, comments and shares.
2. Go visual
Text posts are the first step to build conversations. But it is the picture albums, photographs and videos that get most attention.
Facebook research shows that:
- Photo albums generate 180% more engagement;
- Pictures lead to a 120% jump in customer engagement; and
- Videos generate 100% more customer engagement.
So, if you want your Facebook business posts to be Liked or Shared then go visual. Your rewards will be high.
3. Optimize your posts
Blind postings don’t help. They may even frustrate you if you don’t see the right response. You need to analyse your Facebook business posts by using the Page Insights section.
When you do so you will learn when people engage most with your posts. You will also learn which posts generate the most engagement.
Follow these tips. Publish your Facebook business posts at the time when your customers are on Facebook. Change your content strategy. Create posts around themes that have shown high customer engagement. You will find engagement building up.
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