The Power of Content Marketing: my new book explores its different facets
My love with the power of Content Marketing started some five years ago. I was amazed at how marketers were pushing their messages using, blogs, […]
Month: November 2023
Content Marketing Analytics: The Key to Unlocking a Brand’s Potential
Content Marketing Analytics can be defined as the process of gathering and interpreting digital data by companies to establish the performance of their content. The […]
Why landing pages are critical for digital marketing
A landing page is a webpage where visitors land or arrive when they click on a digital advertisement, a sponsored listing, a newsletter or a […]
Benefits and challenges of video marketing
The power of video was famously established by Dr. James McQuivey of Forrester in 2008. In a study titled How Video Will Take Over the […]
9 social media networks that everyone must know
The online platforms that come to mind when you mention the term Social Media are Facebook, Twitter (now X), LinkedIn, Instagram, Pinterest, YouTube, Snapchat. But […]