FM Radio has finally got its wish. The Union cabinet has approved the broadcast of news by FM operators. The catch is that this news has to be sourced from All India Radio bulletins. But the FM radio listeners need not despair. There are plenty of subjects on which FM radio can provide information...
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Radio Mirchi continues to dominate the FM radio waves. Its listenership, according to the Indian Readership Survey (IRS) 2010 Q1 released by the Media Research Users’ Council (MRUC), is almost twice the next FM radio channel – Big FM. It is also among the five FM stations among the Top Ten to register an...
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For years, I didn’t have a car radio, and I thought that I was missing a lot. Recently, when I changed my car the radio came as a freebie. I was delighted, and started tuning in to Delhi’s myriad FM stations. I was hopeful that the music would soothe my frayed nerves, and occasionally...
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First published on OCMS on November 17th, 2008The Election Commission needs to be lauded for approving the airing of political ads on FM channels. It is now for the Information and Broadcasting Ministry to amend the AIR code (Code for Commercial Advertising on All India Radio), and let the FM radio waves pulsate with...
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First published on OCMS on February 23rd, 2008 The country is finally accepting that news can be broadcast by private radio channels too. So far, only All India Radio was allowed to broadcast news. But now the Telecom Regulatory Authority of India (TRAI) has recommended that FM radio channels too may be allowed to...
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First published on OCMS on February 12th, 2008There is finally good news for radio buffs. The Information and Broadcasting Ministry is exploring the possibility of allowing FM radio stations to air news. It has never been clear why India hasn’t allowed radio to bloom, especially community radio. The newspapers have been allowed to flourish,...
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