First published in The New Indian Express (2006 10 14) and later on OCMS.inFew Indians would have noticed a report on online click frauds that was published on Washingtonpost.com on October 23, 2006. But those who did must have realised how India is becoming a destination of illegal online activity. The report quoted the...
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Published in The New Indian Express (2001 09 23) and later in OCMS.inOn September 7 this year RealNames Corporation of the US rolled out its new product: Keywords Plus. By Internet standards the hype and hoopla associated with such a launch was missing. It was therefore not a surprise that the launch went virtually...
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First Published in The New Indian Express (2001 07 29) and later on OCMS.inThe hype was not without substance. Internet advertising promised everything that a marketer wanted: precise targeting, no wastage and wide reach. Yet it failed, taking down with it hundreds of sites that could not find that elusive advertising dollar. What went...
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First Published in The New Indian Express (2001 03 12) and later on OCMS.in Two terms that have become an integral part of the vocabulary of the upwardly mobile middle class Internet user in India are: business model and revenue stream. Everyone and anyone associated with the business of Internet loves to preach about...
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First Published in The New Indian Express (2001 03 05) and later on OCMS.inIn 1999 the Internet adspend in India was quoted at Rs 6 crores; in 2000 it was said to be between Rs 10 to 12 crores; and in 2001 it is estimated to be between Rs 30 to 60 crores. No...
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