The traders of Rampur-Mathura village have found a new medium to step up sales. It is the mobile phone. They have now started advertising on Gaon Ki Awaaz, a hyperlocal audio news service that is delivered on the mobile, and which has emerged as the most important news source for villagers living in Rampur-Mathura...
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After making The Hindustan Times to handcraft headlines, Volkwagen Das Auto made The Times of India headlines bleed blue this morning. The timing could not have been more appropriate. The nation was celebrating the victory of Men in Blue over Pakistan, and the headlines in blue carried the mood forward. However, the blue was...
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If there is one website that Indians love it is Skype. It enables them to connect with their loved ones in India and abroad – for free. The video is clear, and so is the audio. Everyone thanks Skype for reducing distances, but also wonders how Skype manages to provide such a useful service...
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BuzzCity, a Singapore-based mobile media company, in its Q3 report for 2010 states that it served over 3.7 billion banner ads on mobile phones in India. This represents a jump of 70% traffic when compared to the second quarter of 2010. Interestingly, this is the third successive quarter when India registered a double digit...
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The Internet penetration in India may be low, but the Internet advertising has started showing promise. The growth rate may not be enough, but now, at least, the Indian websites can hope to convert part of their traffic into advertising rupees. The PriceWaterhouse Coopers report Indian Entertainment and Media Outlook 2010, which tracks the...
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Newspapers may be gasping for breath in the western world but in India they are the first choice of advertisers. The main driver for the YOY (Year on Year) growth in ad spends in India for the 12-month period ending in March 2010 was the newspaper. It experienced a YOY growth of 30% in...
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For seven years publishers had agonized at their share of Ad Sense revenue. They did not know how much Google was passing on to advertisers, and how much the search giant was keeping for itself from ads run on websites. Now they know. Mr Neal Mohan, Vice President, Google Product Management, in a blogpost...
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