The best Internet headlines are those that are written for search engines. The chances of their being noticed multiplies if they use keywords that people are searching. The question is: how do you find these keywords? The answer is: use Google Adwords Search Tool. The basic version of this search tool is free, and...
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The print headline has only one master: the newspaper reader. In contrast, the Internet headline has two masters. The first master the Internet headline needs to please is the web user, who is extremely fickle and is always itching to move on. This user will ignore news reports whose headlines fail to enthuse him....
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The verb describes action in a headline, and it is necessary that the Desk Editor chooses the right verb. Otherwise, a wrong meaning is conveyed. This is what happened with a news report on power cuts in Jangpura published in the Express Newsline. The report spoke about the sufferings of the residents of Jangpura...
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