What news readers actually want and what that means for journalism’s future
By Sunil Saxena For the past two decades, the news industry has been obsessed with traffic. How many people clicked? How long did they stay? […]
AI in newsrooms: A tool or a slow takeover?
By Sunil Saxena Over the past 45 years, I have watched the media industry reinvent itself. First, it was the death of Linotype. Then […]
AEO: The new strategy to be noticed on the net
By Sunil Saxena For decades, the deal was simple: you create something valuable, and a search engine sends people to your door. Now? The door […]
AI Newsroom Workflow Framework
By Sunil Saxena Most journalists and content professionals are already using AI. Very few can defend its use. The 4Ps framework shows how to move […]
Google Shares Clever Prompting Trick: Repeat Prompt for Better Results
By Sunil Saxena Everyone says smarter prompts produce smarter outputs. New Google research says something startlingly different; something that will change the way you structure your […]
Why 2026 May Be the Best Year for First-Time Job Seekers in an AI Economy
By Sunil Saxena For months now, one line has been echoing everywhere: “AI is taking away jobs.” And yet, a quieter, less dramatic story is […]
From chatbots to audiobots: Will we become prisoners of AI?
By Sunil Saxena I was reminded of the film Her this morning — not as science fiction, but as a quiet warning we once ignored — after […]
AI can help you prepare interview questions and save hours of your time
By Sunil Saxena The best reporters and bloggers are those who go fully prepared for an interview. In the pre-Internet era reporters would sit in […]
Stop wasting your time on prompts: Ask Gen AI to write them for you
By Sunil Saxena Gen AI is about to render another skill redundant: prompt engineering. Ironically, this skill came into existence because of Gen AI only. […]