It is more than a decade since the arrival of Internet in India. But NRIs continue to form a large chunk of traffic to Indian news sites. This has been confirmed once again by ComScore.com, a global leader in measuring the digital world. It has found that almost one-third of traffic to top Indian...
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India’s IT and Telecom Minister Kapil Sibal has stirred the hornet’s nest by announcing that social media sites must screen content. There is horror and disbelief among netizens, many of whom consider the announcement as nothing short of censorship. These netizens forget that social media must remain social if it is to be of...
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It is not enough to be an Ad Sense publisher. It is equally important to maximize your earnings from the ads run on your site. The best way to do so is ensure that your site gets the highest-paying available ads. You can do so if you adopt the following practices: 1. Placement Place...
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We have always known it. But now there are two digital studies that confirm how peer pressure influences online buying decisions. One study was carried out by the Social Computing Group of HP Labs and another was done by ComScore.com’s Social Essential services unit. The two studies indicate how peer pressure, now delivered through...
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“Apni Ruchiyan follow Karen. Aapke Mitron, Audhyogik Visheshyagyon, pasandida celebrity ke, aur duniya mein kya ho raha hai ke updates.” Don’t be stumped if you land on this Twitter screen. Translated in English, the message reads: “Follow your interests. Instant updates from your friends, industry experts, favourite celebrities, and what’s happening around the world.”...
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The use of mobile phones to access Internet may be growing but it is still a fraction of the number of people who make up the mobile phone universe. The latest Mobile Internet study released by the Internet and Mobile Association of India (IAMAI) shows that the number of active mobile Internet users in...
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- Are you passionate about Social Media Marketing & Strategies? - Do you actively communicate and participate in online discussions in Facebook, Twitter & LinkedIn? - Do you blog about music or fashion or movies? - Your Klout score: Increasing rapidly? - Can you spend sleepless nights working on a deadline for a Fortune50...
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