Seven out of ten Indian web users watch online videos now.
Releasing these figures at a live webinar on Thursday, comScore.com said 30.2 million online Indians watched online video in January 2011, representing 72 percent of the total online population.
The study further found that an average Indian watched 58 videos, consuming 5 hours of video content during a month.
Google Sites ranked as the top online video viewing destination in India. More than 23.5 million viewers watched 785 million videos on Google Sites, with viewers averaging 1.7 viewing hours during the month.
Viewership at Google Sites was mainly driven by YouTube.com which accounted for 780.7 million videos, representing 44.5 percent of all videos viewed in India in January.
Facebook.com ranked second with 6.6 million viewers and 30.1 million videos viewed, followed by Metacafe in third place with 3.9 million viewers.
India-based properties Network 18 and Rediff.com India Ltd. both ranked among the top 10 largest video properties reaching 1.2 million and 861,000 viewers, respectively.
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
**Video Properties include all sites under that parent company. For example, Google Sites includes YouTube.com.
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