Social networking has become a rage in India. More than 33 million Indians — which is roughly 84% of the country’s total internet audience — visited social networking sites in July this year, according to the latest figures released by comScore.com.
This makes India the seventh largest market worldwide for social networking, after the U.S., China, Germany, Russian Federation, Brazil and the U.K.
What is more interesting is the impact the social networking sites are having on the Internet experience. According to comScore.com, “The total Indian social networking audience grew 43 percent in the past year, more than tripling the rate of growth of the total Internet audience in India.â€
The charge is led by Twitter and Facebook, which are the current favourites of Indians. Orkut, which was the number one social networking site in India, has slipped to the second position.
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Source: comScore.com
url: http://www.comscore.com/Press_Events/Press_Releases/2010/8/Facebook_Captures_Top_Spot_among_Social_Networking_Sites_in_India
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