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NRIs continue to drive traffic to Indian news sites

December 8, 2011
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NRIs continue to drive traffic to Indian news sites

It is more than a decade since the arrival of Internet in India. But NRIs continue to form a large chunk of traffic to Indian news sites. This has been confirmed once again by ComScore.com, a global leader in measuring the digital world. It has found that almost one-third of traffic to top Indian news sites comes from abroad. The Times of India, which ranked as the largest site in the Newspaper category with nearly 7.9 million visitors in India (age 15 and older accessing from a home or work location), attracted 36.2 percent of its global traffic from...
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Social media must remove abusive content

December 7, 2011
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Social media must remove abusive content

India’s IT and Telecom Minister Kapil Sibal has stirred the hornet’s nest by announcing that social media sites must screen content. There is horror and disbelief among netizens, many of whom consider the announcement as nothing short of censorship. These netizens forget that social media must remain social if...
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How to maximize your earnings from Google ads

September 28, 2011
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How to maximize your earnings from Google ads

It is not enough to be an Ad Sense publisher. It is equally important to maximize your earnings from the ads run on your site. The best way to do so is ensure that your site gets the highest-paying available ads. You can do so if you adopt the...
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5 top daily activities on Facebook

September 26, 2011
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5 top daily activities on Facebook

What do 800 million plus Facebook users do every day? According to the official Facebook Statistics page, the top five activities that occur on Facebook are: 1. More than...
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How peer pressure affects online buying

September 17, 2011
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How peer pressure affects online buying

We have always known it. But now there are two digital studies that confirm how peer pressure influences online buying decisions. One study was carried out by the Social...
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Twitter goes desi, is now available in Hindi!

September 16, 2011
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Twitter goes desi,  is now available in Hindi!

“Apni Ruchiyan follow Karen. Aapke Mitron, Audhyogik Visheshyagyon, pasandida celebrity ke, aur duniya mein kya ho raha hai ke updates.” Don’t be stumped if you land on this Twitter...
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Why Indians use mobile phones to connect to the net

September 16, 2011
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Why Indians use mobile phones to connect to the net

The use of mobile phones to access Internet may be growing but it is still a fraction of the number of people who make up the mobile phone universe....
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Demand for Social Media managers grows in India

September 15, 2011
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Demand for Social Media managers grows in India

- Are you passionate about Social Media Marketing & Strategies? - Do you actively communicate and participate in online discussions in Facebook, Twitter & LinkedIn? - Do you blog...
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You have only 10 seconds to grab attention

September 14, 2011
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You have only 10 seconds to grab attention

10 seconds. Normal attention span. 20 seconds. You are lucky. Anything more than that: You have the web user’s attention for a minute, maybe less than that. Keep this...
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